Illicit trade stunts economic growth, damages brands and puts the health and safety of consumers at risk. As populations grow, consumer demands increase and international trade develops and grows in complexity, as do the challenges of illicit trade. These factors, combined with a trend for regional integration and a need for truly global authentication solutions, means a new approach to the track and trace market is needed.
De La Rue’s presentation will focus on an integrated next generation solution for track and trace that delivers regulation compliance, best practice and interoperability for all involved players. By drawing on first-hand experience to demonstrate this approach, De La Rue will clearly illustrate the benefits for both excise revenue collection and an easier route to industry implementation, in a combined and continued fight against global illicit trade.